Lots of people claim to be designers these days because they know how to use Photoshop…But they don’t actually know how to use any other equally important design program. That’s probably because many people think designing is much easier than it actually is. Then there are all the people on the web saying they will design a logo for 5 bucks! No one outside of our field understands file types, sizing, raster, vector, typography, or really any crucial aspect of your work. Everyone raves about Helvetica like it’s the best creation known to man, and that’s only because it’s one of the only good fonts every non-designer knows.
Sorry, felt like a designer rant this morning. It's funny, I spend all my earning on books I will never read just because I love the way it's designed or packaged! But then again, bad design haunts me where ever I go. Oh, and BTW, PCs suck for design! Don't ever tell a designer they have to work on a PC! And why is designer software the most expensive software out there?! What about buying new fonts?! I should be charging lawyer rates to afford everything I need to create a good design. I'm actually in a good mood and writing this with a smirk on my face drinking my awesome cup of Peet's coffee.
Ian Ransley DESIGN
Ian Ransley is a Bay Area Graphic Designer and Illustrator who has designed some of the most popular large-scale sporting and corporate events in the world.